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3 Insights From Re:Imagine Pharma Marketing 2020

Pharma Marketing Network

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact . Rea ching HCP’s When Your Sales Force Can’t.

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How to Adapt Your Marketing Now That Private Practice Has Become an “Endangered Species”

Healthcare Success

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Patient growth strategies for optimizing volume and value

Clarify Health

Here’s a recap on the current market challenges that leading health systems are facing and the effective strategies they are using today in order to stay ahead of tomorrow’s competition: In today’s ever-shifting consumer landscape, it’s crucial to understand the needs of your market(s) if you want to attract and retain patients.

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21 Tips to Grow Medical Sales in 2021

Every Ancillary

Many industries have undergone a rapid revolution during 2020, especially healthcare. Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021.

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Patient growth strategies for optimizing volume and value

Clarify Health

Here’s a recap on the current market challenges that leading health systems are facing and the effective strategies they are using today in order to stay ahead of tomorrow’s competition: In today’s ever-shifting consumer landscape, it’s crucial to understand the needs of your market(s) if you want to attract and retain patients.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. More recently, Biogen has been facing competition from dimethyl fumarate generics.