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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies. In January 2023, VillageMD acquired Summit Health for $8.9 billion (with investments from Cigna’s Evernorth subsidiary).

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The evolving role of social media in healthcare

pharmaphorum

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 78
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The Evolving Role of Social Media in Healthcare

Impetus Digital

Healthcare Provider (HCP) Marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 52
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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

Here are four personalized healthcare marketing strategies you can employ to stay competitive: 1. Today’s healthcare consumers expect frictionless, on-demand access to care, including one-on-one communication with healthcare providers. . Post-Admission Engagement. Developing a robust plan for follow-up care (e.g.,

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Branding Medical and Healthcare Websites with Content

MedCepts

Unique, relevant and quality content will provide the medical and healthcare related business a competitive edge. Retweets provide additional exposure of your post to all followers for each party re-tweeting your post. The image to the right provides a value to those retweets of our one tweets.