World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

Healthcare 40

Healthcare Healthcare Marketing Doctors 40

Pharmaceutical Technology

OCTOBER 5, 2022

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs.

Government 59

Government Specialization Physicians Education 59

PM360

MAY 15, 2023

In the past, the best way to deliver brand messages to prescribers was obvious: send your army of field-based sales representatives to potential high-volume prescribers and sell, sell, sell. The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging.

Marketing 52

Marketing Electronics Doctors Physicians 52

Contrarian Sales Techniques

FEBRUARY 25, 2023

Fire in the Blood" is a 2013 documentary film by Indian-British filmmaker Dylan Mohan Gray. The film features interviews with activists, physicians, and other experts who discuss the challenges and injustices that arose from the AIDS epidemic and the global response.

Marketing 52

Marketing Distribution Medical Government 52

Evolve Your Success

JANUARY 23, 2024

In the changing balance between innovation and tradition, medical sales succeeds with personal connection, persistence, and the commitment to link technology and patient care. For today’s episode, we have Edouard Saget to discuss the big question: Will AI replace medical sales workforce and surgeons? Tune in to find out!

Medical sales 52

Medical sales Medical Sales Physicians 52

European Pharmaceutical Review

NOVEMBER 8, 2022

For example, the US recently passed the Inflation Reduction Act, 1 which requires the Secretary of Health and Human Services (HHS) to negotiate prices for certain physician-administered and retail prescription drugs covered under Medicare Parts B and D. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf. 2883, 117th Cong. §

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52