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Developments In B2B Healthcare Marketing

Scott’s Directories

With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos. For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers.

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AI’s role in Healthcare: Exclusive Interview with Catherine Estrampes, President & CEO at GE Healthcare

Medgadget

AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. In a world of wearables, this can help clinicians spot changes in a patient’s condition earlier than would otherwise be possible, leading to quicker interventions that could potentially save lives.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

In 2023, Humana’s care delivery component CenterWell launched a senior-centered “ Primary Care Anywhere ” program for in-home primary care in Georgia and Louisiana (where Humana leads the MA sectors) and increased senior membership in value-based home care models nationwide to more than 840,000.

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Race to the finish: pharma edges closer to approval with RSV vaccines

Pharmaceutical Technology

In 2013, this changed when an NIH lab reported the structure of the RSV protein, leading to the exploration of the RSV structure in ways that were not previously possible. This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season.

Pharma 64