The biggest waste of digital media spending in pharma
World of DTC Marketing
JANUARY 20, 2022
Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. In a national survey conducted March 1-31, 2002, the Pew Internet Project found that 62% of Internet users, or 73 million people in the United States, have gone online searching for health information.
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