World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. Not to mention the $56,000 annual price tag. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients.

FDA 218

FDA Side effects Physicians Patients 218

pharmaphorum

JANUARY 31, 2023

Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of.

Patients 52

Patients Pharma Side effects Education 52

Pharmaceutical Technology

MAY 2, 2023

High-prescribing physicians surveyed by GlobalData across eight major markets (8MM: US, France, Germany, Italy, Spain, UK, Japan, and China) identified a broad range of unmet needs in the IO space (see Figure 1). Despite the significant advances that have been made in the IO field, a huge level of unmet need remains.

Physicians 52

Physicians Marketing Patients Manufacturing 52

Contrarian Sales Techniques

DECEMBER 4, 2023

Personalize with Name Tags or Initials: A Personal Touch Adding a name tag or your initials can give your sample bag a personal touch. This includes ensuring that samples are only distributed to qualified healthcare professionals and not used as undue inducements for prescribing specific medications.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): Yeah and that might be a concern for some folks out there that who’s websites are supported by advertising because you’re relying upon another third-party that can be adding load time to a site when you’re when you’re add tags are loading. everybody’s probably prescribed to do get blog post right?

Doctors 52

Doctors Marketing Healthcare Healthcare 52

PM360

APRIL 7, 2023

In fact, the introduction of CGTs heightens the need for pro-active planning and a longer runway to support optimal health plan coverage and pricing for expensive therapies as well as to prepare HCPs for prescribing decisions. This option grows more critical as new therapies become available with price tags as high as $3.5

Manufacturing 52

Manufacturing Marketing Patients Safety 52

Pharmaceutical Technology

NOVEMBER 30, 2022

The company’s weight loss drug Saxenda (liraglutide) won an approval for chronic weight management in December 2014, and Wegovy (semaglude) got the same tag in 2021. NICE has only allowed healthcare providers to prescribe continuous treatment of the drug for two years. Novo Nordisk is another company leading the charge in this field.

Medical 105

Medical Manufacturing Insurance Side effects 105