Remove tag launch-environment
article thumbnail

Orphan drugs and where to launch them: The keys to Europe’s forgotten territories

Pharmaceutical Technology

Such movements have enabled pharmaceutical companies to increase their focus on rare diseases, and the number of orphan drug launches is steadily increasing. The choice of where to launch an orphan drug is an important and difficult decision. The choice of where to launch an orphan drug is an important and difficult decision.

article thumbnail

bluebird unveils $2.8m price for gene therapy Zynteglo on FDA approval

pharmaphorum

The US approval comes three years after Zynteglo (betibeglogene autotemcel) was approved for the same indication in Europe, and subsequently withdrawn after bluebird concluded that it wasn’t possible to build a commercially viable business for the gene therapy as the pricing and reimbursement environment there was too “hostile.”

FDA 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Exploring the Earnings Landscape of Medical Sales Representatives

Rep-Lite

Aligning incentives with strategic goals or launches encourages them to prioritize sales efforts effectively. This approach promotes teamwork and creates a positive work environment. There are rungs and each comes with both a price tag and an incentive. Here are a few examples.

article thumbnail

Roctavian okay sets up another gene therapy test for Europe

pharmaphorum

million for the one-shot therapy – in other words, after any discounts that it may offer or outcomes-based agreements – aiming to launch first in Germany followed by France. BioMarin has said Roctavian will be available at a ‘net’ price of around €1.5 million spread over five years. million spread over five years.

FDA 106
article thumbnail

Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Don’t forget to announce your new brand properly Crafting a comprehensive healthcare marketing and communications strategy around a new brand launch is essential for effectively conveying your rebranded messaging to your audience. Creating a warm and welcoming environment instills a sense of trust and loyalty among your patients.

article thumbnail

The Blogger, The Podcaster, The OR Nurse With Melanie Perry

Evolve Your Success

They also wanted to launch a brand for the OR. They launched a couple of years ago. You could say the rest is history because our first podcast launched in January of 2021, and we are still going strong. You can’t put a price tag on that relationship, especially when you’re like, “I need help. What does First Case do ?

article thumbnail

Risk sharing agreements soar as market access risk increases

Pharmaceutical Technology

On 16 March, Watt spoke at GlobalData webinar titled “Pharma [POLI]: Market Access Risk Outlook”, providing a current outlook on the pharmaceutical pricing and reimbursement environments around the world, including key reforms, risks and opportunities. GlobalData is the parent company of Pharmaceutical Technology.

Marketing 102