Remove tag adherence
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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. This discrepancy can be caused by a variety of factors, however, one of the primary and most solvable ones is patient non-adherence to their medications.

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Beyond the Battle Card: Training Your Reps to Go Up Against a New Competitor

Quantified

If you don’t have a competitive analysis team on hand, here are some quick tips for keeping tabs on your top competitors: Set up Google alerts: Remove some of the manual time suck, and tag long-time competitors and new ones you’ve heard customers mention. It’ll keep you apprised of their public movements and any big deals they score.

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Mastering the Art of Presentation: Choosing the Perfect Sample Bag for Pharma Sales Success

Contrarian Sales Techniques

Personalize with Name Tags or Initials: A Personal Touch Adding a name tag or your initials can give your sample bag a personal touch. Adhering to legal and ethical guidelines in the distribution of pharmaceutical samples is fundamental. This not only helps in identifying your bag but also adds a level of professionalism.

Sales 52
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How to Optimize Your Website for Google’s Helpful Content Update

Healthcare Success

If you are an existing client, please know our content creation process has always adhered to Google’s quality guidelines, and we only implement white-hat, ethical SEO practices.]. include meta descriptions, tags, and images). What is the Google Helpful Content Update? Tell the whole story.

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Don’t Wait—Uncover the Clinical Endpoints that Will Matter to Payers and HCPs

PM360

This option grows more critical as new therapies become available with price tags as high as $3.5 Medication Adherence: The Elephant in the Room.” Many new solutions allow the high one-time costs of gene therapies and other expensive medication to be converted into small, predictable payments over time for payers.