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Unlocking the Power of Product Knowledge: How to Excel at Selling

Contrarian Sales Techniques

In addition, understanding your product or service allows you to anticipate and address objections before they even come up. This can make a huge difference in the sales process and help you close more deals. But it's not just about understanding the product or service itself.

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Want More Sales Conversations? Start With What You’re Telling Yourself

Integrity Solutions

When we conducted a survey looking into the factors that make a difference in sales performance, 84% of sales leaders told us that beliefs (mindset) and values (a general desire to create value for the customer) are at least as important as selling skills and product knowledge.

Sales 73
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Want More Sales Conversations? Start With What You’re Telling Yourself

Integrity Solutions

When we conducted a survey looking into the factors that make a difference in sales performance, 84% of sales leaders told us that beliefs (mindset) and values (a general desire to create value for the customer) are at least as important as selling skills and product knowledge.

Sales 64
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10 Selling Principles That Are the Foundation for Stronger Customer Relationships

Integrity Solutions

You can teach salespeople all the product knowledge and selling techniques in the world, but that’s not going to make buyers trust them. Trust, that building block of relationship sales, comes down to integrity. By contrast, the more you try to understand someone’s wants or needs, the more attracted they are to buy from you.

Ethics 86
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Building Sales Confidence is Everything

Integrity Solutions

Forrester’s What B2B Buyers Crave report observed, “Too many B2B marketers underestimate the importance of branding to their success, focusing instead on a product-based appeal to buyers.”. Early in the sales process, buyers will care more about the value and insights you bring to them than the nuts and bolts of what you’re selling.

Sales 126
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Building Confidence in Sales is Everything

Integrity Solutions

Forrester’s What B2B Buyers Crave report observed, “Too many B2B marketers underestimate the importance of branding to their success, focusing instead on a product-based appeal to buyers.”. Early in the sales process, buyers will care more about the value and insights you bring to them than the nuts and bolts of what you’re selling.

Sales 52
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Essential Aspects of Sales Training

Integrity Solutions

Successful sales people know is about doing something for the customer – not to the customer. All the product knowledge, core selling skills, time and CRM management capabilities are far less impactful to the ultimate success of a salesperson than their core attitudes, beliefs, values and motivations.