Building Sales Confidence is Everything
Integrity Solutions
JULY 20, 2021
Forrester’s What B2B Buyers Crave report observed, “Too many B2B marketers underestimate the importance of branding to their success, focusing instead on a product-based appeal to buyers.”. Early in the sales process, buyers will care more about the value and insights you bring to them than the nuts and bolts of what you’re selling.
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