Reaching HCPs online
World of DTC Marketing
APRIL 13, 2021
The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. So is the future of HCP marketing digital?
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