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HCP Marketing: Pharma Engagement Strategies

LEVO Health

As healthcare professionals (HCPs) become more adept at engaging with digital marketing content , pharmaceutical marketers find it crucial to recalibrate their strategies. The digital native wave has not only influenced their personal lives but is also starting to permeate their professional interactions, especially with pharma companies.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Or, at least they think they are.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

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