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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Back then, training was heavily focused on product knowledge.

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How to Boost Pharma Sales AI Training with AI Insights

Quantified

Why Decision-Makers Use Pharma Sales AI Training to Elevate Team Performance Pharma sales reps need an in-depth understanding of the mechanism of action for each drug they sell, including the chemical receptors they target and the biochemical pathways involved. That’s a lot of information.

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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

Nearly half of oncologists, including hematology-oncologists and medical oncologists, allude to treatment challenges including side effects and patient comorbidities, and seek out medical information to address these challenges. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.

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How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.