Reaching HCPs online
World of DTC Marketing
APRIL 13, 2021
The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes.
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