World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Since the beginning of the pandemic, the interactions of traditional in-person pharma representatives have declined steeply.

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Pharma Physicians Pharma reps Pharma Rep 235

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Evolve Your Success

MAY 9, 2023

.” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. I would go in.

Medical 52

Medical Sales Medical sales Retail 52

Evolve Your Success

JULY 18, 2023

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. By specializing in electrophysiology, they are specializing in all of the electrical networks of the heart. We had pharma reps come through.

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Sales Medical sales Medical Healthcare 52