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Stakeholder Mapping for Pharmaceutical Products

Celeritas

Stakeholder Mapping involves identifying professionals in the target therapeutic field who would utilize or influence the utilization of the pharmaceutical product. Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceutical product. Why is Stakeholder Mapping important?

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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

The pharmaceutical community has reached somewhat of a turning point as it commercialises a growing number of speciality medicines relying on complex new treatment pathways. Being able to address medical communities on multiple channels challenges the paradigm of the very rigid structure we are used to in medical affairs,” starts Ødum.

Medical 52
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Medical Sales Representative Job Description

Contrarian Sales Techniques

Job Description Of A Medical Sales Representative A medical representative is a member of a company whose job is to market and sell its products to the retail trade, be it pharmaceutical drugs or medical devices. For this reason, many medical sales staffs have a background in medical education, marketing and sales.