PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow. THE CHALLENGE. THE SOLUTION. References: 1.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Spotio

FEBRUARY 23, 2023

Pharmaceutical sales have changed. A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Pharma Marketing Network

OCTOBER 13, 2020

How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105