Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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Spotio

FEBRUARY 23, 2023

None of this means that pharmaceutical sales are dead. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Keep reading to learn more about the challenges that pharma sales reps face and how to overcome them. There are a few different ways.

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Quantified

MAY 2, 2024

Once you know how they’re using the technology to empower their sales reps, it’s easy to see why companies are reporting sales performance increases of more than 20%. How Artificial Intelligence Amplifies the Benefits of Pharma Rep Role-Play The role of the pharma sales rep is clearly evolving.

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PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. So, what is driving the push toward increasingly sophisticated KAM strategies?

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Quantified

APRIL 18, 2022

This high-stakes, low-frequency environment makes it imperative to ensure every sales and marketing action count. The Strategic Importance and Persistence of the Pharma Sales Rep. The death of the Pharma sales rep has been predicted on numerous occasions over the last two decades.

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Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Guided Video templates lead users to answer specific, but open-ended questions.

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Veeva

AUGUST 22, 2021

Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Emergence of digital.

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