article thumbnail

The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? The Importance of Large, Organized Customers.

article thumbnail

The Challenge of Growing Pharma Sales

Quantified

This high-stakes, low-frequency environment makes it imperative to ensure every sales and marketing action count. The Strategic Importance and Persistence of the Pharma Sales Rep. The death of the Pharma sales rep has been predicted on numerous occasions over the last two decades.

Sales 52