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APRIL 18, 2022

For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Challenge 1: Limited set of marketing and sales tools.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

pharmaphorum

SEPTEMBER 2, 2022

In a recent report from Indegene, 62% of healthcare professionals surveyed said they are “overwhelmed” by product-related promotional content they received from pharmaceutical companies. And according to McKinsey, pharmaceutical companies should consider using “rapidly personalised content” to engage healthcare professionals.

Doctors 57

Doctors Key account management Healthcare Healthcare 57

Evolve Your Success

JANUARY 31, 2023

A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. His wife was in pharmaceuticals. We typically work with advanced consultative skills, which are different skillsets. Who or what turned you onto it?

Medical sales 64

Medical sales Sales Medical Training 64