article thumbnail

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Traditionally the pharma industry relied on the volume of prescriptions made. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. The product was then targeted to specific physicians and dispensed to pharmacies.

article thumbnail

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Traditionally the pharma industry relied on the volume of prescriptions made. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. The product was then targeted to specific physicians and dispensed to pharmacies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 commercial, sales, and marketing predictions for 2023

pharmaphorum

Companies that adopt this blended model will be able to recognise performance gaps earlier and, for the first time, align incentives across the entire commercial ecosystem, including sales reps, key account managers, and medical science liaisons.”. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”.

Marketing 104
article thumbnail

The Challenge of Growing Pharma Sales

Quantified

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

Pharma 52
article thumbnail

Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button. Beyond personalising content, creating a tailored channel experience is also vitally important. While field force teams in areas of the world such as the U.S.,

Doctors 57
article thumbnail

Selling Effectively In Medical Sales With John Crowder

Evolve Your Success

A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. We typically work with advanced consultative skills, which are different skillsets. When do companies realize they need someone like you?