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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? Pharma Responds with Increasingly Complex KAM Strategies.

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Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

Everything from training field personnel to navigate new tools more efficiently from remote environments, to changing both the offering and its customer platform (HCPs and patients) to create the highest level of value and impact will need renewed strategic attention. Meeting Training & Technology Challenges.

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Selling Effectively In Medical Sales With John Crowder

Evolve Your Success

They bring coaching and training solutions to sales reps, and get them to sell effectively to their customers all based on integrity and driving true value to the providers. Through a series of meetings, we develop a process or a system that best addressed the sales or leadership training needs of that organization.