Insurance Prescription Side effects Training 
World of DTC Marketing
JULY 5, 2022
Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. This is where health insurers and pharma can help. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.
World of DTC Marketing
DECEMBER 23, 2020
Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.
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Silver Line CRM
NOVEMBER 11, 2020
Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time.
PM360
JUNE 11, 2022
Be clear in your governance documents and training to level set expectations. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. These topics might include side effect management, patient compliance, and needs for other resources such as mental healthcare, general wellness, etc.
Medgadget
MAY 2, 2023
These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.
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