Healthcare Pharma reps Physicians Product sample 
World of DTC Marketing
APRIL 13, 2021
The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Where to start? Here are some options.
Quantified
MAY 2, 2024
With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.
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