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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. They’ve laid the necessary groundwork for cross-functional visibility, collaboration, and connectivity.

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The Challenge of Growing Pharma Sales

Quantified

In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

Sales 52
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Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. In a recent report from Indegene, 62% of healthcare professionals surveyed said they are “overwhelmed” by product-related promotional content they received from pharmaceutical companies.

Doctors 57
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Selling Effectively In Medical Sales With John Crowder

Evolve Your Success

John is a sales leader that comes from the healthcare sales space and has been in the industry for many years. It could be in the commercial industry, the financial industry, and different organizations as well as healthcare. It’s not about changing the way prescribers practice medicine. Now, he works for a company.