Healthcare Key account management Medical Medical science 
pharmaphorum
DECEMBER 23, 2022
In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer.
pharmaphorum
SEPTEMBER 2, 2022
The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. In a recent report from Indegene, 62% of healthcare professionals surveyed said they are “overwhelmed” by product-related promotional content they received from pharmaceutical companies.
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