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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Do AI Chatbots Improve Patient Engagement?

Referral MD

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Top healthcare digital transformation trends of 2023

Clarify Health

Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcare providers, and even book appointments. These digital platforms make it easier for consumers to shop for and access healthcare services as they would any other service.

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Medicines adherence: Overcoming pharma’s biggest barrier to treatment success

Pharmaceutical Technology

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Once a condition is under control, the patient sometimes believes that the condition is fully resolved and may stop using their medication. Collaboration.

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George taps Medisante tech for decentralised blood pressure trial

pharmaphorum

George Medicines has partnered with Medisante to provide technology for a study of an experimental triple therapy for hypertension that will allow most subjects to provide data from their own homes. Image source: George Medicines. By 2030, it is projected that over 215 million Africans will have hypertension.

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The State of the Union in Cancer Innovation

PM360

Our lead indications are HER2-positive metastatic breast cancer (mBC) and metastatic castration-resistant prostate cancer (mCRPC). Our clinical data is encouraging and supports potential registrational paths based upon its molecular design focused upon selectivity for cancer-relevant T cells and decreased side effects.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

But I am a huge proponent of bringing patient advocates and patients themselves inside the walls of our own businesses in highly visible ways, to help change the culture of medicines development and delivery. A Patient-Centric Month Leads to Results. At Astellas, for example, June now is Patient Centricity Month each year.