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HCPs are overwhelmed by promotional content in digital

World of DTC Marketing

We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement. For HCPs in India and China, apart from this factor, the ability to access more educational content in various formats was a driving factor to prefer remote engagement models.

Pharma 235
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

For those of us in ethical pharma, it wasn't just about promoting a medication; it was about educating healthcare providers on the extensive research and innovation that went into developing our products. We learned that our approach to sales had to reflect the core values of our company.

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Exploring Pharmaceutical Sales Reps Salaries: A Deep Dive

Rep-Lite

In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.

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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

Pharma has been very proactive the past 6 months with efforts to educate patients about available co-pay and patient assistance programs for those with a financial need or hardship. The post COVID-19: Challenges, Innovation, and What’s Ahead in 2021 appeared first on Pharma Marketing Network.

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How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share. Sales experience is highly valued.

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Networking plays a pivotal role in opening doors to new opportunities, insights, and mentorships.

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Trends in Virtual Collaboration

Impetus Digital

Educational platforms for live and on-demand knowledge-sharing Lastly, the pandemic brought many changes in how healthcare providers and patients want to access content and knowledge-sharing opportunities. Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.”