World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Still, in a JAMA study, the median net income (earnings) expressed as a fraction of revenue was significantly greater for pharmaceutical companies than nonpharmaceutical companies (13.8% vs. 7.7%).

Healthcare 222

Healthcare Healthcare Government Insurance 222

Medical Device Success

SEPTEMBER 5, 2021

Reading time: 3 – 5 minutes. In other words, a brand prescription for MedTech. Matthew has walked the walk. Or, maybe I should say conquered the mountain of marketing and sales challenges. He says, “It’s the only thing busy docs care about. They care about you and I aligning with their perspective; relieving them of internal, external, philosophical and practical pains; and solving their problems.

Medical 130

Medical Sales Medical sales Marketing 130

Salesforce

SEPTEMBER 9, 2021

Porches and warehouses are dotted with parcels as more consumers and business buyers use ecommerce and portals instead of brick-and-mortar stores and sales reps. From flowers to medication to replacement parts for wind turbines, order management trends have changed. Nearly everything can be delivered — and customers like it that way. But a delayed package or inaccurate delivery data could drive a loyal customer to abandon your brand.

Management 95

Management Retail Sales Distribution 95

eMediWrite

SEPTEMBER 10, 2021

Introduction. Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively, medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. These days organizations are developing a strategic approach for generating compelling medical insights that bring profitable future opportunities.

Medical 52

Medical Medical science Healthcare Healthcare 52

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.” My workstation while at Lilly was right next to the sales training center. Some of the trainees looked like they were right out of school, but they all had one thing in common; they were young and great-looking.

Pharma 219

Pharma Sales Physicians Education 219

Veeva

SEPTEMBER 9, 2021

By Karen Timmins, Head Regulatory International Advertising & Promotion, Global Regulatory Affairs at Takeda. The industry’s shift toward hybrid engagement is making it critical for companies to move away from outdated methods of content creation rooted solely in print production. Digital channels are now frequently integrated with in-person exchanges to fit healthcare professionals’ (HCP) new preferences, and, as a result, generating demand for a more dynamic mix of digital and print conte

Marketing 52

Marketing Competition Sales Healthcare 52

Rep-Lite

SEPTEMBER 9, 2021

Rick Barnett, founder of Rep-Lite, joins longtime Stryker colleague Kevin McLeod to talk about all things entrepreneurship, modern medical sales, and how the pandemic brought success and hope to startup C2Dx Inc. Listen to audio version. Rick Barnett: Well, hello, everyone. Rick Barnett, founder of Rep-Lite. Today, we’re doing a joint interview today with Kevin McLeod, who is the CEO and founder of , C2Dx Inc., with hopes that this conversation will be beneficial to you and your business strateg

Medical sales 52

Medical sales Medical Sales Engineering 52

World of DTC Marketing

SEPTEMBER 7, 2021

SUMMARY: John F. Kennedy said, “Change is the law of life, and those who look only to the past and present are certain to miss the future”. Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs.

Government 209

Government Prescription Healthcare Healthcare 209

ALULA

SEPTEMBER 9, 2021

“The single biggest problem with communication is the illusion that it has taken place.” -George Bernard Shaw. I’m sure we’ve all heard this quote before. But at no time did it ring truer to me than now. Before the pandemic, communication was routinely one of the biggest challenges of any transformation—or rather, the inconsistency, ineffectiveness, or complete absence of any given communication.

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World of DTC Marketing

SEPTEMBER 10, 2021

SUMMARY: Marci Hamilton, a professor at the University of Pennsylvania Constitution, said, “The Constitution is not a suicide pact guaranteeing a right to harm others. The government has the latitude to protect citizens from deadly conditions, especially when the science supporting vaccination is so clear” We, as a nation, can not allow ignorance and stupidity to endanger us all.

Insurance 191

Insurance Government 191

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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