It’s time to get back to basics in DTC marketing
World of DTC Marketing
OCTOBER 26, 2021
LEAD-IN: “What is the reason to believe?” It seems like a simple question, doesn’t it yet? In today’s micro-segmented audience environment, it’s often hard to come up with one reason that might resonate with everyone in your target audience. I’ve noticed a trend that’s been emerging in the last couple of years.
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