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Marketing to physicians

World of DTC Marketing

For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective. In self-reports , the availability of drug samples led physicians to dispense and subsequently prescribe drugs that differ from their preferred drug choice.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

They usually have drug samples which they provide to physicians which they carry in their company car. This is not always the case with other industries where mergers and acquisitions lead to a higher frequency of layoffs. They are given quotas usually for how many doctors they should aim to see per day.