Hollywood and the Metaverse’s effect on pharma’s content
pharmaphorum
OCTOBER 3, 2022
Pharma hasn’t fully moved into the experiential content space and is stuck on brand-centric content, which is not as engaging as experiential content that can make one question how a product impacts their life and how it helps doctors treat their patients better, Kapoor reasons. Indegene has profiled 1.8
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