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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank. Optimize organic search engine results for prospective healthcare consumers.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Prioritize medical AI-powered virtual assistance in 2024 to help your business save valuable time, improve patient satisfaction, increase access to care, and boost patient-doctor engagement. As always, write for your patients, not the search engines. Sharing first-hand expertise and knowledge with unique content is crucial.

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What Does the Metaverse Mean to Pharma?

PM360

For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement. Similarly, medical conferences and training programs could transition to virtual spaces, enabling doctors to attend global events from the comfort of their offices. Sales training is another area ripe for innovation.

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From Europe To The U.S.: A Medtech Executive’s Career Chronicle With Fred Colen

Evolve Your Success

with Fred Colen as he shares his transformation from an engineer to a MedTech executive. Do I want to be a medical doctor or an engineer? In the end, I decided to become an engineer but from the get-go specialized in medical technology. You’ve got to keep training it. Do I want to be an engineer?

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What Is MedTech? With Chris Tremblay

Evolve Your Success

What I mean by that is, if you think about healthcare systems and they have their advisories and their own schools of thought on how to best manage patients in these high-acuity areas, our engine and software allow them to build on the backend these thresholds and protocols. We have our engine that does it at scale for them.