World of DTC Marketing
MAY 13, 2021
Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?
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