article thumbnail

Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Protecting patient confidentiality is paramount.

Ethics 52
article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

article thumbnail

Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

The COVID-19 pandemic has now intensified and dragged out into the light of day, the stark disparity between the legacy product promotion objectives of pharma and the tectonic shifts in strategy being forced on healthcare decision makers. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

article thumbnail

PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Targeted learning about competitive products. MOST IMPORTANT – Agreement on trade show objectives/goals.

Sales 100