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Understanding Market Share and Its Importance 

Cesare Ferrari

By understanding it, executives can objectively evaluate the impact of key business initiatives, such as pricing strategies, customer perceptions of new products, promotional activities, and more. Have you ever attempted to calculate your market share? Share your thoughts in the comments below.

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Social Media Marketing Strategies Working in Pharma

Pharma Marketing Network

Interestingly, many brands are prioritizing disease awareness over product promotion. Despite these hurdles, platforms like LinkedIn, Twitter, Instagram, and YouTube are offering new avenues to connect with audiences. This approach builds credibility and humanizes the company.

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Social Media Strategies in Pharma for the Second Half of 2025

Pharma Marketing Network

Collaborations are successful when influencers are provided with structured guidelines, including disease state education rather than product promotion. Pharma brands are increasingly vetting micro-influencers with strong engagement rates and niche audiences in chronic disease communities like diabetes, oncology, and rare disorders.

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Why Call To Actions (CTAs) Are More Important Than Ever in Pharma Marketing

Pharma Marketing Network

That means avoiding overt product promotion while still prompting engagement. Furthermore, CTAs offer valuable data points by showing which messages resonate most and which channels perform best. In pharma, where patient outcomes and provider decisions hinge on trust and clarity, CTAs must be concise, credible, and compliant.

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EXPERT on Call – HEALTHCARE CHALLENGER BRANDS – The Importance of Segmentation in Marketing Plans for 2025

PM360

. • Targeted Marketing helps pharmaceutical and MedTech companies identify and focus on the most relevant customer groups for their brands, reducing wasted marketing efforts and increasing the likelihood of successful product promotion. Tailored Messaging addresses different segments that may have unique needs and priorities.

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How to Use Detailed Physician Profiles to Streamline Your Sales Funnel

Scott’s Directories

Practical Steps to Integrate Physician Profiles The following is a structured approach to integrating physician profiles into business strategies: Define Objectives : Here the study aims at setting some objectives that it wants to achieve; they may include recruitment, product promotion, or partnership.

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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

By doing so, they position themselves not only as product promoters but as trusted partners in patient care. Pharma marketers must adapt by embracing digital innovation, prioritizing personalization, and aligning with both patient expectations and compliance standards. FAQs What is patient marketing in pharma?