How the Pandemic Transformed HCP Engagement for Pharma Companies in India
Veeva
AUGUST 22, 2021
Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Emergence of digital.
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