Are Prescribers More Likely to Change Behavioral Segment or Product Loyalty?
The Marketing Advantage
NOVEMBER 13, 2023
November 13, 2023 Two critical elements that inform how biopharma sales representatives sell to HCPs are (1) the prescribing behavior exhibited by the HCP, or behavioral segment , and (2) the HCP’s loyalty to the products they prescribe. Is Behavioral Segment or Product Loyalty Stronger?
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