Prescriber Centricity: Improving Sales by Identifying Key HCP Interests
The Marketing Advantage
APRIL 29, 2024
April 29, 2024 Any successful salesperson will tell you that the key to influencing and winning over a potential customer is marketing to that customer’s specific interests. This is especially true in the fast-paced biotech and pharmaceutical industries , with the “customer” in this context representing a target prescriber.
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