payout-curve-design-part-1-shapes Blog Related Topics 
The Marketing Advantage
APRIL 6, 2022
April 6, 2022 One of the most important elements of biopharma sales compensation design is determining the amount of incentive compensation that will be paid out for each level of performance, also referred to as the payout curve. Let's Talk about Payout Curves. What are the Core Payout Curve Shapes?
The Marketing Advantage
APRIL 26, 2022
May 9, 2022 Designing the right payout curve for a biopharma sales force is critical to driving sales force motivation and overall sales. Let's Talk about Payout Curves. Which Design Types Use Payout Curves? GOAL-BASED DESIGN. RANK ORDER DESIGN. STEP Not Recommended.
The Marketing Advantage
MAY 27, 2020
As explored in the first part of this two-part series , some products will recover faster than others and, no matter the product, some territories will recover faster than others. So then how can pharma, biotech and medical device sales incentive compensation plans be designed so as to maximize equity?
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