PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR).

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Medical Patients Prescription Doctors 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. million self-identified HCPs on the platform to pharma marketers. Doctors love to talk to each other, especially when they share questions and concerns. Look for TikTok to merchandise the 4.7

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Media Physicians Pharma reps Pharma Rep 122