Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

NOVEMBER 21, 2022

What will be the biggest changes in the point of care marketing space in 2023 and beyond? As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework. As we move into 2023, the need for targeted patient messaging around wellness, prevention, and screening will grow more dire.

Marketing 52

Marketing Physicians Doctors Patients 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Veeva will support Salesforce Classic until the end of 2023, and we will assist customers as they move to the new Veeva CRM desktop experience, built on Lightning. Will they still be out driving all the time? Maybe they’ll just be using their phones.

CRM 52

CRM Key account management Doctors Pharma reps 52