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Are new weight loss drugs an answer or problem?

World of DTC Marketing

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects.

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Telehealth use drops as hype expires

World of DTC Marketing

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. .” Billion in 2019 and is projected to reach USD 71.44 from 2020 to 2027.

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Is DTC effective?

World of DTC Marketing

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. The old belief is that patients who are interested in new treatments ask their doctor about them.

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The fairytale of DTC TV ads

World of DTC Marketing

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. DTC marketers seem to ignore this data.

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Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

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How Real-World Data Can Contribute to Improved Mental Health Treatment

PM360

And Mental Health America (MHA) found that between 2019 and 2020, 54.7% They’re wonderful medications, blockbuster sales, but real side effects. I think the best way is to come up with alternatives that don’t have these side effects, because then the problem is solved. million people.

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Cancer Patient-Support Program Uptake is Low: Here’s How to Change That

PM360

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. 43, 165–169 (2019). Complement. Stoerkel, E. Complement.