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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. “Big Data in Healthcare: A Review of Applications and Analytics” by Alaa Ahmed, published in Journal of Big Data, Vol.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. “Big Data in Healthcare: A Review of Applications and Analytics” by Alaa Ahmed, published in Journal of Big Data, Vol.

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The Role of Blockchain Technology in Healthcare Data Security

Referral MD

Blockchain technology addresses patients’ and medical staff’s need for secure data recording, transmission, and consultation over networks. Nearly 50% of healthcare costs are fraudulent due to overbilling or billing for services not received. In 2016, US healthcare fraud cost $30 million.