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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” Crown, 2016. (3)

Ethics 52
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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Big pharma has compelling reasons to change the way business gets done. Johnson & Johnson was one of the first major companies to make a public commitment to the SDGs in 2016. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level. Ethics is a skill.”

Pharma 103
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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. What are these new and existing pharma regulations, expectations, and challenges? COVID-19, Telemedicine, & The New Pharma Landscape.

Pharma 52
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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly. 1 (2016) 3. The post The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges appeared first on Pharma Marketing Network. 8 (2018) 2. Hardoon and Susan E.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly. 1 (2016) 3. The post The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges appeared first on Pharma Marketing Network. 8 (2018) 2. Hardoon and Susan E.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

The first is the 21st Century Cures Act signed into law in 2016 and the second is the COVID-19 pandemic, which drove the use of RWD and RWE, at scale. About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. I think the pandemic sped that up a bit.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

The first is the 21st Century Cures Act signed into law in 2016 and the second is the COVID-19 pandemic, which drove the use of RWD and RWE, at scale. About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. I think the pandemic sped that up a bit.