Biogen: This train wreck was due
World of DTC Marketing
DECEMBER 10, 2021
When George Scangos resigned in 2016, he must have known that the future was bleak. The company was riding high on their MS drugs, but the competition was on the way. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs.
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