470% price increases
World of DTC Marketing
MAY 26, 2021
Today, AbbVie charges approximately $77,000 for a year’s supply of Humira—470% more than when the drug was launched in 2003. Today, Imbruvica is priced at $181,529 per year for a patient taking three pills per day, compared to $99,776 per year at launch. net revenue from Humira. The last of these patents is set to expire in 2037.
Let's personalize your content