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The biggest waste of digital media spending in pharma

World of DTC Marketing

Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. In a national survey conducted March 1-31, 2002, the Pew Internet Project found that 62% of Internet users, or 73 million people in the United States, have gone online searching for health information.

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Best Medical Coding Companies In the USA

Medico Reach

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. These codes go on to become a vital part of the medical claim. 5 Best Medical Coding Companies in the USA.

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GAMP 5 update: computerized system expectations for pharma manufacturers

European Pharmaceutical Review

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”