World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Clarify Health

NOVEMBER 22, 2023

A Health Affairs study from 2022 also found that private equity acquisitions drove higher operating margins and decreased discharge costs. With higher price tags, the incentive for quality improvement is lower, setting back efforts to drive value-based care.

Leads 52

Leads Healthcare Healthcare Patients 52

Healthcare Success

JUNE 8, 2023

Fifty-two percent of study respondents said the first thing they want to see when they land on a website is a company’s About Us page, according to a B2B Web Usability Report. However, the About Us page is among the most important and highly trafficked web pages. In many cases, it's also a critical part of the consumer's buying journey.

Healthcare 99

Healthcare Healthcare Engineering Doctors 99

Cadensee

JANUARY 1, 2022

And we're seeing a lot of Intrapreneurs that are, you know, young and come out of the military and have all these ideas and these visions and you know, a great passion. There's a nice study I came upon. It's already tagged by clinicians with the diagnosis, so you have to do the machine learning and the engineering side.

Marketing 52

Marketing Physicians Medical Healthcare 52