What is Biogen and can they repair their reputation?
World of DTC Marketing
SEPTEMBER 24, 2021
Then they decided to move their HQ to an expensive campus in downtown Cambridge to play with “big pharma” Along with the move came new competitors and MS patients who reported that other MS drugs were better. Many now realize that it was about the money, not the drug, and reputations are easy to lose and hard to win back.
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